How SMS

February 4, 2008 by sms 3910  
Filed under SMS News

How To Create SMS Marketing Campaigns:

Step 1:Create Promotion

You create up a promotional subscription program for your customers, such as “Mobile Savings Club”, that offers savings or promotions that is UNAVAILABLE to the general consumer.

You may also set up lucky draw programs, memberships, polling, survey, quiz etc…

Step 2: Recruit subscribers.

Several methods can be used for recruiting subscribers and attracting them to opting in to your SMS program. You may use In-store signage, message in product packaging, your marketing communication media such as website, radio, brochures, banners, TV and other advertising media explaining the program and directing the consumer to text/SMS a chosen keyword to our mobile phone short code 3910.

You may choose to use media specifically for the SMS marketing campaign or just use your current media by adding your campaign message into the media. The customer opt in happens immediately and receive a confirmation reply SMS.

Step 3: Create promotional SMS campaigns.

Campaigns can be created to satisfy specific business objectives, such as filling in low traffic times, clearing overstock items, featuring new product new menu or creating value to members…etc.

Step 4: Set the price of SMS membership

Set the price that you will be charging your customers according to the offers you are creating.

Step 6: Create the message

Create the message that you want to broadcast to the target market identified. It is recommended that some sort of Promotion Code be included in order to track results.

Step 7: Stage the campaign for broadcast.

You can specify the day and time of day that you want your message sent. When that time arrives, your promotion will be sent to the cell phones of your targeted subscribers as a text message.

That’s it! We will help you at every step of the way, and can also provide you with access to our web-based SMS software that allows you to completely self-manage every campaign you create. Alternatively, you can have us do the work, acting on your directions for creating any campaigns. Send us the text for your message and when you want the promotion to go out, and we’ll do it all.

Are you ready to start your most effective profitable SMS marketing campaigns?
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